Regardless of which route you chose to reach your cup of joe, brands were the road signs you followed to navigate there. Even if you went to a small, dingy diner and bought your coffee for $1.39, the experience you had, the perception you formed, and the satisfaction you gleaned (or lack thereof) are all aspects of that business’ brand.

Your brand communicates your values, offering, promise, experience, and culture to your prospective customers in neat and tidy package. A brand isn’t a logo, or product packaging, or an advertisement.

Regardless of which route you chose to reach your cup of joe, brands were the road signs you followed to navigate there. Even if you went to a small, dingy diner and bought your coffee for $1.39, the experience you had, the perception you formed, and the satisfaction you gleaned (or lack thereof) are all aspects of that business’ brand.

Your brand communicates your values, offering, promise, experience, and culture to your prospective customers in neat and tidy package. A brand isn’t a logo, or product packaging, or an advertisement.

Regardless of which route you chose to reach your cup of joe, brands were the road signs you followed to navigate there. Even if you went to a small, dingy diner and bought your coffee for $1.39, the experience you had, the perception you formed, and the satisfaction you gleaned (or lack thereof) are all aspects of that business’ brand.

Your brand communicates your values, offering, promise, experience, and culture to your prospective customers in neat and tidy package. A brand isn’t a logo, or product packaging, or an advertisement.